We’ve all dreamed it – walking into our favorite restaurant/watering hole and everyone knowing your name. That’s exactly what the manager and new chef at New Town’s Brick House Bistro are trying to create. In November the former Ruskin O’Brien’s turned management over to Alex Redfern, a New Town resident, and professional chef, Michael Fortner. If you haven’t noticed the changes (honestly, how could you not?) you’re missing out on one of the best establishments in New Town.
This week I was privy to sit down with Alex and Chef and discuss the changes implemented in the Bistro, the goals of the venue, and their place in New Town.
At the end of the last year the Ruskin O’Brien’s changed management, got a new chef, and basically transformed into the new Brick House Bistro. What was the cause of the change and what is the Bistro all about?
Chef: Bistro is defined as an establishment that has a down home feel. Traditionally it’s healthier slow cooked food. We deviated a little bit from that because no one wants to eat stew in the heat of July.
So if your food doesn’t necessarily embody slow cooked food, typical of bistros, what is it?
Chef- Easy, our food is Fast, Fresh, & Healthy. Of course, we still have the fried bar food for kids and the late night drinker, but for the most part the menu has taken on a lighter approach with fresher, lighter foods –lots of fish and fresh salads…you don’t leave here feeling you like you have to take a nap.
Alex: If I could sum up our food in one word it would be “dynamic”. We’re not going to have the same cuisine as “corporate” restaurants. We want to keep the menu fresh, change it for the customer and get them excited about what we’re offering on our menu. We always want to change our menu items. We always want to keep it new and exciting.

Chef, you have an interesting culinary background. You auditioned for Gordon Ramsey’s Hell’s Kitchen, were the executive chef at Nelly’s restaurant Sky Box, before that you were NY at Lucky Strike entertainment, and the corporate chef at Morton’s for all US locations and Hong Kong. What brought you to New Town?
Chef: Oh yeah, I auditioned for Hell’s Kitchen. Thank God I didn’t make it!
I literally wanted to start over. After so many years in this business everything I’ve ever been involved with has been high profile. I was constantly moving. I would be in Phoenix for four months and then LA and back to the east coast. My wife is originally from here and wanted to come back. We had our first child and wanted to settle down – finally grow some roots. I’ve never worked at a small restaurant I wanted to chance to start fresh…It was either, start a new career or start with a small restaurant, slow down, and take that small restaurant and make it hugely successful. New Town gave me the opportunity to do what I love and spend time with my family.
Sounds like it’s pretty in line with New Town values.
Alex, you’ve taken on a lot of responsibilities since you first joined last fall. What are some of the things that have changed since you’ve been in charge?
Alex: Oh, just about everything. (Both Chef and Alex start laughing) It would take me 15 minutes to answer that question.
Chef: That’s a true statement! He took it from being a frat house to a neighborhood gathering place which Ruskin’s couldn’t do. It’s finally the place it was supposed to be. You can come here, have dinner, drink wine, drink a beer, and leave with money in your pocket.
Alex: The Bistro is a fair balance of entertainment and relaxation. You can come up here one night with your family and have dinner and the next night drink some beers with friends and watch some volleyball.
Chef: As far as menu items go, when I first got here everything was frozen or processed food. Now 98% is fresh and it’ll get even better when we’re able to purchase all of our ingredients from the New Town Organic Farm. It’ll be just as fresh, but the best of the best!
We are trying to go as local as we possibly can with our menu items and ingredients. When the organic farm is up and running we plan on getting all of our produce from them, so we’re trying to help out local business and providing our customers with the best possible food. We’re even going to start carrying Schlafly beer!
Right now everyone gets the same ingredients from the same place; it’s what you do with it that makes you stand out. It’s a sense of pride.

So you’re telling me all the changes at the Brick House Bistro have been a collaborative effort?
Alex: Yes! I would say WE changed it.
Alex, you mentioned volleyball earlier. Rumor on the street is the Brick House Bistro has the largest number of volleyball leagues in the STL volleyball organization. Is this true?
Chef laughs and starts nodding his head.
Alex: There are 115 teams for spring league and summer league is about filled up. Right now it’s at about 130 teams signed up for summer. It’s a very exciting time for the Bistro and being partnered with STL volleyball. Its great getting more people than just New Town residents to join and letting people experience what New Town has to offer and to show them this is a destination.
You have to be pumped! Since this establishment is no longer a “pub” what is the Bistro doing this summer to prepare for such large crowds?
Alex: The atmosphere we’re going for is a Coney Island feel.
Chef: We’re going to be opening up an outdoor grill which is going to be making hot dogs, brats, chicken skewers, and turkey burgers. Most importantly everything on the menu will be $3 or under.
Alex: I’m excited about the Dynamite Dog.
I’ve never heard of it…what’s a Dynamite Dog?
Chef: Its’ Cream cheese and caramelized onions.
Where did you get that idea?
Chef: It has so many names across the country but it was Alex’s favorite hotdog from his college days at Missouri State.
Alex: This guy from Seattle sold them at Missouri State and there used to lines of people (late night crowd) waiting for these hot dogs. I thought with fun volleyball leagues, it might be a good item to serve.
You’ve talked about an outside bar this year? Is it just going to beer like last year?
Chef: No. No. No. The outside bar will be a damn near full bar!!!
We’re going to have everything -more or less. We’ll be featuring UV Vodka and Monster energy drink and we’ll be increasing the standing room availability outside with standing tables.
Alex: The difference between this year and last year is people will be able to drink and play volleyball simultaneously. We strategically placed the tables next to the fence so people can reach over and grab their drinks while they’re playing. That’s something you couldn’t do last year.
Chef: Another thing we’re changing is the number of servers outside.
Alex: We’re going to be staffed out the ass! (Laughter erupts)
Chef: All the servers will have hand held point of sales machines (see: they take debit and credit cards).
Alex: That was an issue last year. People and servers had to come inside to pay their tab. This year it’ll be a lot easier when every server has a machine and people won’t have to worry about carrying cash.

That’s something I am very guilty of. Other changes I noticed right away are on the inside. You have shorter tables, table cloths, cloth napkins, and less beer signage. Who are you trying to attract?
Chef: We changed the inside to accommodate families, but we’re trying to attract everyone! What we’re really trying to do is not exclude anyone. Especially with STL Volleyball we’ll never lose the burger or French fries (they might be purple, but we won’t lose them), but we’re trying to appeal to a broader audience and not just the drinker.
I see that you have sports and news on your televisions. No more aquariums and log fires?
Chef: We forgot to feed the fish (chuckles).
Alex: No, really we changed it to sports and news not to intimidate the customers. We want it to be a fun entertaining environment.
You must have a favorite item on the menu.
Alex: (without skipping a beat) Sunrise Chicken. The most popular item on the menu is the chicken club – grilled chicken with applewood smoked bacon and smoked Gouda.
Chef: My natural response is “everything” – it’s my menu! However, my favorite dishes are the specials. Those happen on a whim. Its great when you can wake up in the morning and say “This is what I feel like eating today” so I go into the restaurant and make it for everyone.
How often does Brick House Bistro have specials?
Chef: It varies. Right now it’s only time to time based on traffic flow. You’ll see more of them in the summer. It will increase with the opening of the organic farm. I can walk over there in the morning, see what they have, and create a dish based solely on what’s available. It’s a huge growing trend in food and it offers the customer the freshest food possible …it’s what every chef wants. It offers creativity and the chance to create something new. There is definitely a driving passion behind all of my dishes.
With all of the changes implemented at the Bistro and both of you working toward making it the best neighborhood gathering place in New Town, what is your most important goal?
Chef: My goal is to make each and every person in here smile – that’s part of the deal.
Alex – I’m really excited about people enjoying the new environment and knowing my customers are going to have fun because they know they’re being taken care of.